Frequently Asked Questions

Have questions about how Growthrex helps service businesses generate more leads and bookings?
This page covers the questions we hear most often about Meta ads, landing pages, CRM automation and AI.

If you do not see your question here, you can always ask it on your Growth Plan call.

Lead generation and ads

How do Meta ads help service businesses generate leads?

Meta ads put your business in front of people who are already interested in the type of services you offer. By targeting specific locations, interests and behaviours, we can show ads to homeowners or decision makers who are most likely to need you.

At Growthrex, we combine this targeting with proven creative, strong offers and dedicated landing pages. The goal is simple: turn cold scrollers into warm enquiries and booked jobs, not just clicks.

How do Google Ads differ from Meta ads?

Google Ads target people who are actively searching for a service, such as “emergency plumber near me”. These leads usually have high intent and are closer to buying. Meta ads target people based on who they are and what they are interested in, even if they are not currently searching.

Costs vary by market, but in general Google clicks may cost more per click, while Meta can deliver more reach and volume. We often use both together: Google for high intent search and Meta for demand generation and retargeting.

What metrics should I track to measure the success of my lead generation campaigns?

For service businesses, the most important metrics are:

Cost per lead
Number of qualified leads
Booking or appointment rate from leads
Cost per booked job
Overall return on ad spend

We set up tracking so you can see how many leads you receive, which campaigns they come from, and how many turn into paying customers. This lets us optimise based on real business outcomes, not vanity metrics.

Landing pages, CRM and follow up

What makes a landing page different from a regular website page?

A regular website page often has multiple goals and links, which can distract visitors. A landing page is built for one clear action, such as requesting a quote or booking a call.

We remove navigation clutter, focus on one message and one offer, and use social proof and clear calls to action. This makes it much easier for visitors to understand what to do next and leads to higher conversion rates from your traffic.

How does CRM automation improve customer follow up and conversions?

CRM automation replaces manual chasing with a consistent, timed follow up process. When a new lead comes in, they can automatically receive confirmation messages, reminders and check in texts or emails.

This means you respond faster, stay top of mind and never forget to follow up. Over time, this leads to more booked jobs from the same number of enquiries, without adding extra work for you or your team.

What is the Missed Call Text Back feature and why is it important?

Missed Call Text Back automatically sends a text to someone when you miss their call. The message can thank them for calling, let them know you are currently with another customer and invite them to reply or book online.

For trades and home service businesses that are on the tools or in appointments, this is critical. Instead of losing that lead to a competitor, you start a conversation instantly and keep the opportunity alive even when you cannot answer the phone.

AI receptionists and voice AI

What is an AI receptionist and how can it help my business never miss a call?

An AI receptionist is a smart phone agent that can answer calls, handle basic questions and book appointments 24/7. It can greet callers, collect their details and move them into your CRM or calendar.

For your business, this means fewer calls going to voicemail and more chances to turn enquiries into booked jobs. You get consistent, professional call handling at any time of the day without needing a full time staff member on the phones.

What is AI outbound calling and how is it different from a live caller?

AI outbound calling uses a voice agent to call opted in leads, qualify them and, where appropriate, book appointments for your team. Instead of a human dialling one number at a time, the AI agent can work through your lists at scale and follow a tested script every time.

Your team can then focus on higher value conversations with people who are already warmed up, rather than spending hours dialling and leaving voicemails. This improves efficiency and makes your sales process more predictable.

How do AI voice agents ensure compliance with telemarketing laws?

We design AI voice campaigns to respect consent and compliance requirements in your region. That means calling opted in leads, respecting do not call preferences and following clear scripts that avoid misleading claims.

We also keep logs of calls, messages and opt outs so you have a record of how contacts were handled. If you have industry specific rules, we can build these into the workflow and scripting before going live.

Working with Growthrex

Do I need to commit to a long term contract to use Growthrex services?

We do not believe in locking clients into long term contracts without results. Most of our engagements start with a minimum period that allows us to set up, test and optimise your campaigns. After that, you stay because the system is working, not because you are locked in.

If you prefer a different structure, we can discuss options on your Growth Plan call.

How quickly will I see results from your lead generation campaigns?

In many cases you can start seeing leads within the first few days of a campaign going live, especially with Meta and Google Ads. The first 30 to 60 days are usually focused on testing audiences, creative and offers so we can find what works best.

As data builds, we refine the system, improve conversion rates and lower your cost per lead. Lead generation is not a magic switch, but most clients see a clear improvement within the first few months compared to their previous marketing.

What do I need to have in place before starting with Growthrex?

You do not need a perfect tech stack to get started. It helps if you:

Know which services you most want to grow
Have a clear service area and ideal customer profile
Can handle an increase in calls and enquiries

We handle the heavy lifting on ads, landing pages, CRM and automation. On your side, you simply need to be ready to respond to new leads and deliver great service.

Still have questions?

If you have a question that is not covered here, you can ask it on your Growth Plan call or send it through our contact form. We are happy to walk through how Growthrex can work for your specific service business.

Next step: book a 15 minute Growth Plan call so we can see whether our system is a fit for your business.

Stop Guessing About Marketing And Start Growing On Purpose

You did not start your business to learn ads, funnels and CRMs. You started it to serve clients, build a reputation and create freedom.

Let Growthrex Agency build and run the lead generation system that supports that vision. More of the right leads, more booked work, more time doing what you are great at.

Book your free growth plan call

No pressure, no hype. We will map out a simple plan for your business and you can decide if you want our help to implement it.

Growthrex builds the lead systems that keep service businesses in front. If you are serious about more clients, tighter follow up and stronger growth, connect with us and take control of your market.