Facebook Ads for Tradies: What Actually Works
Facebook Ads for Tradies: What Actually Works
Many tradies try Facebook ads at some point. Some get results. Many give up and say Facebook ads do not work.
The truth is not that Facebook ads fail for tradies. It is that they are often set up without the right structure.
In this guide, we break down what actually works with Facebook ads for tradies, what causes most campaigns to fail, and how to turn ads into consistent enquiries instead of frustration.
Why tradies struggle with Facebook ads
Tradies are busy. Time is limited. Marketing usually comes last.
Common problems include:
Boosting posts instead of running real campaigns
Sending traffic to a generic website
No follow up system in place
Expecting instant results
These issues make Facebook ads feel like a waste of money, even when demand is there.
What Facebook ads can do well for tradies
Facebook ads are powerful for tradies because they allow you to:
Target specific suburbs or service areas
Reach homeowners before they urgently need help
Stay visible even when competitors are not
Generate enquiries consistently
Unlike referrals, ads give you control.
The type of Facebook ads that work best for tradies
Not all ads perform equally.
Local problem focused ads
Ads that speak directly to a local problem perform best.
For example:
“Blocked drains in Brisbane? We can help.”
“Need an electrician this week? Book now.”
Clear, local messaging beats generic branding every time.
Simple offers and calls to action
Tradies do not need complicated funnels.
What works:
Clear service description
Clear location
One clear action
Confusing ads lose attention fast.
Where most tradie Facebook ads go wrong
Sending traffic to the homepage
Homepages are built for browsing, not enquiries.
High-performing tradies use:
Dedicated landing pages
One service per page
One clear action
This alone can double conversion rates.
Poor follow up
Missed calls, slow replies, and no follow up kill results.
Tradies often pay for leads they never convert.
This is why systems like:
CRM automation
Missed Call Text Back
AI reception
make such a difference.
Facebook ads vs referrals for tradies
Referrals are great, but they are unpredictable.
Facebook ads provide:
Consistency
Scalability
Control
The strongest tradie businesses use both, not one or the other.
What a working Facebook ads system looks like
For tradies, a simple system works best:
Facebook ads targeting local homeowners
Landing pages built for enquiries
Instant follow up via SMS or call
Missed call handling
Ongoing optimisation
When this system is in place, Facebook ads stop feeling risky.
Are Facebook ads worth it for tradies?
If you want:
More enquiries
Less reliance on referrals
Predictable work flow
Then yes, Facebook ads are worth it.
But only when paired with the right systems.
Want help setting this up properly?
If you are a tradie and want Facebook ads that actually generate enquiries, a Growth Plan Call is the fastest way to see if this approach is right for you.
We will look at:
Your trade
Your location
Your current enquiry flow
Whether Facebook ads and automation make sense
No pressure. Just clarity.
Book a Growth Plan Call and take control of your lead flow.
