1,851 results
Lead-form results, including 11 collaboration results. These are not a count of unique people or verified support commencements.
THE LIGHTHOUSE METHOD / NDIS META ADS CASE STUDY
1,851 enquiries.
Know what’s behind the number.
A real campaign history from one NDIS provider. The layers we ran, the enquiries they produced and the lessons that shaped Growthrex’s approach to customer acquisition.
By Jay Knaggs, founder of Growthrex Agency. Published 25 October 2026.
THE CONTEXT
One provider. Two different enquiry types.
I developed the Lighthouse Method while working under an exclusive agreement with one Australian NDIS provider. The campaigns supported two related needs: finding people looking for supports and building a pipeline of prospective support workers.
Meta recorded 1,851 lead-form results. Provider tracking indicated that approximately one-third were participant-related; most of the remainder reflected support-worker interest.
Both mattered to the business. They represent different conversations, so I separate them when explaining participant-enquiry costs. That exclusive term has ended. I now bring the campaign experience and the approach to service businesses with the ambition to grow.
About one in three
Participant-related enquiries, equivalent to approximately 617 when applied to the total. This share is an estimate based on provider tracking.
About A$193
Per participant-related enquiry, including assumed management. This estimate is subject to confirming aligned reporting periods.
THE APPROACH
Build familiarity before asking for the enquiry.
A single ad has a lot to do if someone has never heard of the provider. The Lighthouse Method gives different messages a clear purpose.
The plan starts with the supports the provider can deliver, locations, available capacity and the process for responding to enquiries.
Introduce the provider.
Show the people behind the business, its approach and the supports available in the relevant areas.
Answer useful questions.
Explain getting started, what a first conversation involves and what the team can provide. Use genuine stories or reviews only with appropriate consent.
Make contact straightforward.
Invite relevant enquiries and route them to the person who can assess suitability and agree a useful next step.
THE CALCULATION
Enquiry cost is not participant acquisition cost.
An enquiry is an opportunity to discuss supports. It does not confirm suitability, a service agreement or that support actually began.
- Reported Meta advertising spend
- A$71,176.46
- Reported lead-form results
- 1,851
- Average ad spend per combined result
- A$38.45
- Estimated participant-related enquiries
- Approximately 617
- Assumed management: 24 × A$1,997
- A$47,928.00
- Combined advertising and management
- A$119,104.46
- Estimated cost per participant-related enquiry
- A$193.04
Historical results from one provider. Management assumes September 2024 through August 2026, at A$1,997 per month. The underlying export for the reported Meta totals was previously labelled with a different period. These combined-period economics are indicative until the export and fee periods are reconciled. Participant share is approximate, figures are rounded, and results are not a forecast. A verified cost per acquired participant would require attributable support commencements. Historical management fees are not the current offer.
WHAT CARRIES FORWARD
Take the thinking.
Test it in your market.
The lesson I carry into new campaigns is to connect familiarity, proof and a clear next step. Build around what customers need to understand before they choose a business.
Your offer, market and buying cycle will be different. We establish the starting point, agree what to measure and use real enquiry and sales feedback to judge progress.
These results belong to the NDIS provider in this study. They are not results from kitchen, home improvement or other service-business campaigns.
APPLYING THE METHOD
What could this approach look like for your business?
Tell me what you offer, who you want to reach and what happens when someone gets in touch. We can discuss how Meta advertising and a clearer enquiry journey could support your growth.
Talk with Jay
Not sure what to improve first? Take the free Business Growth Check.
CHECK THE ECONOMICS
What can you afford to spend to win a customer?
Model your advertising budget, lead conversion and margin before deciding your next move.
Use the Acquisition Calculator