META ADS & CUSTOMER ACQUISITION

Be the first choice before your competitors know you’re competing.

Your next customer could be months away from buying. Start giving them a reason to want your business now.

I build Meta advertising and customer acquisition systems that get your business noticed, give people reasons to choose you and turn that interest into sales conversations.

You bring the ambition. We’ll talk about the plan.

BECOME THE FIRST CHOICE Start before the search
Get on their radar.Give future customers a reason to pay attention.
Build familiarity
Give them reasons to want you.Show the work. Share the proof. Answer the questions.
Make the next step clear
Turn interest into a conversation.A focused offer, enquiry path and follow-up.

One connected approach, built around how your customers make a buying decision.

Built for service businessesWith a strong offer and the ambition to grow.
Strategy through to executionConnect the message, the campaigns and the enquiry journey.
Work directly with JayThe person planning and managing your campaigns.
GET THERE BEFORE THE SHORTLIST

By the time they ask for quotes, they may already have a favourite.

Think about a homeowner planning a new kitchen. They might spend months collecting ideas, watching renovations and working out who they trust before they enquire.

Your finished projects, customer stories and useful advice can start doing the selling during that time. Then, when they’re ready, your ads can give them a clear reason to take the next step.

That’s the opportunity: become familiar, build preference and make it easy to act.

01 / EARN THE ATTENTION

Give them something worth stopping for.

Put your work, your people and your point of view in front of potential customers. Make the value of what you do easy to see.

02 / BUILD THE PREFERENCE

Answer “Why should I choose you?”

Use customer stories, demonstrations and useful content to address doubts and give people specific reasons to want your business.

03 / INVITE THE DECISION

Give that interest somewhere to go.

Match the next step to their readiness. Useful information for people researching. A clear offer and enquiry path for people ready to talk.

The goal is to have customers arrive at the conversation already understanding why they want to work with you.

WHAT I BUILD AND MANAGE

Build the demand. Own the next step.

An ad earns the click. What people see next, what you ask them to do and how you respond all influence whether that click becomes a useful sales conversation.

I look at the whole journey, then build the pieces your business needs.

01 / META ADVERTISING

Get the right message in front of future customers.

Facebook and Instagram campaign strategy, setup, management and testing. Campaigns designed to build familiarity and generate enquiries, with a clear purpose for each layer.

02 / CONTENT & CREATIVE DIRECTION

Put your best sales assets to work.

Turn your projects, testimonials, expertise and customer questions into campaign ideas. I plan the angles, messaging and scripts around what buyers need to see and believe.

03 / ENQUIRY JOURNEYS

Give every paid click a clear next step.

Focused landing pages, lead forms and offers that follow through on the ad. Give someone researching a useful next step, and someone ready to buy a straightforward way to enquire.

04 / FOLLOW-UP & MEASUREMENT

Make sure interest gets followed through.

Agree how enquiries reach your team, how they’re tracked and what happens next. Add practical automation where it helps, and use your sales feedback to guide campaign decisions.

The scope is agreed around your business, your existing systems and the opportunity we’re working towards.

Talk About Your Business
EXPERIENCE BEHIND THE APPROACH

Built from running the campaigns. And looking beyond the lead count.

I spent almost two years managing Meta advertising exclusively for one Australian NDIS provider. Combining visibility, education and enquiry campaigns shaped the approach I use today.

The biggest lesson: the number in Ads Manager only tells part of the story. The type of enquiry and what happens afterwards matter to the business.

Read the Full Case Study
1,851
Reported Meta lead-form results

One NDIS provider. Approximately two years. A combination of participant and support-worker enquiries.

Provider tracking indicated roughly one in three enquiries was participant-related. The remaining enquiries largely reflected support-worker interest.

Historical results from one business and sector. These are enquiries, not confirmed customers or sales, and do not predict results for your business. The full case study explains the campaign layers, costs and reporting limitations.

HOW WE WORK

Set the direction. Put the plan to work.

We’ll look at your offer, your customers and what’s already happening in the business. Then agree on a plan that connects the advertising to your ability to turn enquiries into customers.

01

Find the opportunity

Review your offer, current marketing, available capacity and sales process. Decide which customers and services to focus on.

02

Build the reason to choose you

Identify the proof, messages and useful content that make your business worth paying attention to.

03

Connect and launch

Build the agreed campaigns and enquiry journey. Make sure your team knows how new enquiries will arrive and be handled.

04

Learn from real conversations

Review campaign performance alongside enquiry quality and your team’s feedback. Test and improve from there.

FOR BUSINESSES READY TO GROW

You’ve built something worth choosing. Let’s get it seen.

  • You deliver a service you’re proud to put your name behind.
  • You have room for more customers and a team ready to respond.
  • You’re willing to share your expertise, your work and your customer stories.
  • You want to invest in growth and make decisions using real feedback.

I’m Jay.

JAY KNAGGS / FOUNDER, GROWTHREX

I work with Meta ads and customer acquisition systems. I’m interested in what makes someone choose your business, and how we can give more people a reason to do it.

You’ll work directly with me on the strategy, the campaigns and what we learn along the way.

If you’ve got a business you want to grow, tell me about it. We’ll start by sharing ideas and seeing whether there’s a fit.

Let’s talk growth
FIND YOUR NEXT MOVE

Know what needs attention before you buy more attention.

The free Growth Check looks at capacity, your message, visibility, trust, enquiries, follow-up and outcomes. Seven practical questions. One recommended first action.

Take the Free Growth Check
BEFORE WE TALK

A few things you might be wondering.

What kinds of businesses do you work with?

Service businesses with a clear offer, a reason for customers to choose them and the capacity to grow. The starting point is understanding your customers, the value of a sale and whether Meta advertising makes commercial sense for you.

Can you help if we’re already running Meta ads?

Yes. We can review what you’re running, where the traffic goes and what happens after an enquiry. There may be an opportunity in the message, creative, offer, landing page or follow-up. We’ll work out which deserves attention first.

Do we need to make new videos?

We’ll start with what you have, including project footage, testimonials and useful resources. Where new content would help, I’ll plan the angles and scripts with you. Filming and production responsibilities are agreed before we start.

Will you rebuild our website or replace our systems?

We’ll review your existing setup first. You may need a focused landing page, a better form or a clearer follow-up process. Any website changes or automation are scoped and agreed as part of the work.

How much does it cost?

We agree on scope, fees and an advertising budget after discussing your business. Meta advertising spend is separate from Growthrex’s fees. You’ll know what’s included before committing.

Do you guarantee customers or revenue?

No. Results depend on your market, offer, budget, sales process and delivery as well as the campaigns. We’ll agree what to measure and review the quality of the opportunities alongside the advertising results.

Is your case study from the NDIS sector?

Yes. It covers one NDIS provider and includes both participant and support-worker enquiries. It shows real campaign experience and the thinking behind the approach. It is not evidence of results in another industry. Read the full breakdown.

YOUR NEXT MOVE

Your next stage of growth starts with a decision.

Tell me what you want to grow, what you’ve tried and what’s holding you back. Let’s find the opportunity and work out the next move.

Start a conversation with Jay.
jay@growthrexagency.com

CHECK THE ECONOMICS

What can you afford to spend to win a customer?

Model your advertising budget, lead conversion and margin before deciding your next move.

Use the Acquisition Calculator