Google Ads & Multi‑Channel Growth

Reach High‑Intent Customers with Multi‑Channel Advertising

Your ideal clients are searching for services every day. When someone types “electrician near me” or “plumber Sydney” into Google, they’re ready to hire – and they expect to find a trustworthy provider at the top of the results. Google Ads put your business in front of these high‑intent prospects exactly when they’re looking for what you offer. Combined with Meta ads, retargeting and SEO, a multi‑channel approach builds brand awareness, drives qualified traffic and fills your pipeline.

Why Google Ads Matter for Service Businesses

  • High intent leads: Search ads target people who are actively looking for services like yours, making them more likely to convert into paying clients.

  • Top‑of‑page visibility: Google Ads appear above organic results, ensuring your business is seen first by prospects ready to book.

  • Precise targeting: Campaigns can be segmented by location, keywords, time of day and device type, so you only pay for clicks from your ideal customers.

  • Flexible budget & measurable ROI: You control your daily spend, pause or scale campaigns anytime and track every call, form submission and booking.

  • Complementary to Meta Ads & SEO: Search advertising captures high‑intent queries while Meta and remarketing campaigns nurture prospects who aren’t yet ready to buy. Together they create a holistic growth engine.

Our Approach to Google Ads & Multi‑Channel Campaigns

1. Market & keyword research – We start by identifying the search terms your prospective customers use and analysing competition levels. For local service businesses, this often includes terms like “plumber [suburb]” or “emergency electrician.”

2. Campaign structure – We set up search campaigns targeting high‑intent keywords and create display or video campaigns to boost brand awareness. For trades and home services we may also recommend Local Services Ads (pay‑per‑lead placements) to connect directly with customers who are ready to book.

3. Ad creation & landing pages – Our copywriters craft compelling ads that highlight your unique selling points. We ensure message match between ads and your high‑converting landing pages so that visitors instantly see the offer they clicked for, improving Quality Score and lowering cost per click.

4. Conversion tracking & CRM integration – We implement tracking to measure calls, form submissions and booked appointments. Leads flow directly into your CRM and can trigger automated follow‑ups via SMS and email.

5. Retargeting & cross‑channel synergy – Not every visitor converts on the first visit. We set up retargeting campaigns on Meta and Google Display Network to bring back warm prospects. For customers who call but do not book immediately, missed‑call text‑back and AI receptionist tools keep them engaged.

6. Continuous optimisation – We monitor search term reports, adjust bids, split test ad copy and refine negative keyword lists. Regular reporting shows cost per lead, return on ad spend and opportunities for improvement.

Expanding Beyond Search

While Google Ads are the cornerstone of paid search, we help you build a true multi‑channel growth system:

  • YouTube Ads – Reach homeowners and service buyers with engaging video content. Show before‑and‑after project clips, testimonials and brand stories to build trust.

  • Meta & Instagram Ads – Target look‑alike audiences and local homeowners with lead forms and remarketing ads that keep your brand top of mind.

  • Email & SMS Automation – Once leads are captured, nurture them with helpful tips and timely reminders. Combined with missed‑call text‑back, SMS open rates can be as high as 98 %, ensuring prospects see your follow‑up messages.

  • SEO & Local Listings – We work on your organic presence alongside paid campaigns. A strong Google Business Profile, positive reviews and consistent citations help you dominate local search results.

Benefits for Your Business

  • More booked jobs – By appearing in search results when customers are ready to hire, you convert more inquiries into paying clients.

  • Stable lead flow – Paid search and retargeting provide predictable lead volume, so you’re not at the mercy of referrals alone.

  • Better ROI across channels – Coordinated campaigns reduce wasted spend, improve Quality Scores and lower your cost per acquisition.

  • Data‑driven decisions – Transparent reporting shows which keywords, ads and channels generate the best returns, allowing you to allocate budget effectively.

Why Choose Growthrex?

  • Service industry focus – We understand the nuances of trades, home services and local businesses. Our keyword research, ad copy and targeting reflect the way your customers search.

  • Full‑funnel expertise – We’re not just an ad agency. We build landing pages, set up CRMs, automate follow‑ups and integrate AI receptionists, ensuring every lead is captured and nurtured.

  • Ongoing partnership – Digital marketing isn’t a set‑and‑forget exercise. We provide regular strategy calls, performance reviews and continuous optimisation to keep your campaigns ahead of the competition.

Ready to Grow Across Channels?

If you want to dominate local search results, bring in a steady stream of qualified leads and maximise your return on ad spend, talk to Growthrex. Our Google Ads and multi‑channel growth strategies are designed specifically for service businesses like yours. Let’s build a system that turns searchers into customers and keeps your calendar full.

Stop Guessing About Marketing And Start Growing On Purpose

You did not start your business to learn ads, funnels and CRMs. You started it to serve clients, build a reputation and create freedom.

Let Growthrex Agency build and run the lead generation system that supports that vision. More of the right leads, more booked work, more time doing what you are great at.

No pressure, no hype. We will map out a simple plan for your business and you can decide if you want our help to implement it.

Growthrex builds the lead systems that keep service businesses in front. If you are serious about more clients, tighter follow up and stronger growth, connect with us and take control of your market.

Contact Us

© Growthrex Agency 2026 All Rights Reserved.